About RC Media
Our Brand Story
Rob Coates Media was founded on a simple belief: creativity deserves structure, and structure should never kill creativity.
Born from decades of experience in audio production, education, brand strategy, and performance coaching, RC Media began as a single creative studio and evolved into a network of ventures united by one goal—to empower others to build meaningful, scalable, and sustainable creative lives.
At its core, RC Media bridges the gap between art and execution. From producing world-class audio under LabelMix Studios to developing education platforms through LabelMix Academy™, to engineering performance systems with M7 Elite™ and crafting brand strategy through RCM Branding Solutions™, every project shares one common DNA:
a dedication to helping people unlock their potential through clarity, consistency, and integrity.
RC Media is not just a company—it’s a creative ecosystem.
A place where systems and stories align.
Where creators become entrepreneurs.
Where innovation is not a buzzword—it’s the process.
“We don’t just build brands. We build frameworks for human potential.”
— Rob Coates
Mission Statement
To design, build, and scale ventures that merge creativity, strategy, and systems—empowering musicians, athletes, and entrepreneurs to achieve measurable growth and authentic impact.
RC Media exists to turn creative vision into sustainable reality through innovation, education, and execution rooted in clarity, consistency, and integrity.
Vision Statement
To become a global catalyst for creative excellence and personal mastery—where art, business, and performance intersect.
RC Media envisions a future where independent creators, educators, and leaders have the tools, frameworks, and systems to thrive with purpose and autonomy in a rapidly evolving digital world.
Our Values
Clarity
We believe success starts with clear vision and purpose. Every venture begins with uncovering the “why” before building the “how.”
Integrity
Authenticity matters. From branding to performance, we hold to principles that preserve voice, character, and identity.
Growth
Whether it’s a musician finishing their first professional mix, an athlete unlocking mental resilience, or a business scaling its impact, we measure success by the growth we help create.
Consistency
True growth requires discipline. We create systems and frameworks that keep brands, musicians, and athletes moving forward with focus and alignment.
Creativity
Innovation is at the heart of everything we do. We combine technical expertise with imagination to create solutions that inspire.
The Road to RC Media
RC Media wasn’t built overnight. It grew out of years of producing records, teaching students, coaching athletes, and guiding organizations. This timeline shows the milestones that shaped our mission: helping people move from vision to execution with clarity, consistency, and momentum.
Foundations & Studios (1993 – 2007) | Building the Base
The early years combined audio entrepreneurship with professional communications leadership.
Founded and operated Westwind Studios and Symeron Productions, producing and engineering projects for artists and labels
BayCare Behavioral Health Centers, Director of Marketing & Communications (1996–2006) — Led strategic communications, marketing, and outreach for one of Florida’s largest behavioral health providers.
2007 — Founded LabelMix, a production and mixing brand that would later evolve into LabelMix Academy.
Peak Audio Career (2008 – 2017) | The Breakout Years
A decade of growth and recognition in professional audio.
Operated as an independent mix engineer, mastering engineer, and producer, working in world-class facilities including Blackbird, Ocean Way, Sound Kitchen, and Darkhorse.
Built an international client base, collaborating with artists and producers who have sold more than 150 million records.
Delivered high-level mixing, mastering, and production services across genres, known for clarity, balance, and depth.
Cemented a reputation as a trusted partner for both major label and independent projects.
Teaching, Leadership & Systems (2014 – 2024) | Expanding Influence
A shift into education, community leadership, and organizational management.
Belmont University, Adjunct Professor (2018–2024) — Developed and taught curriculum in Audio Engineering Technology, mentoring the next generation of audio professionals.
Spring Hill Little League (2014–2024) — Served as Information Officer, and later President, overseeing operations, strategy, and communication for a large member league with 150+ coaches and volunteers.
SyMedica Network (2016–2024) — Advanced from technology leadership into executive roles, later serving as EVP/COO. Guided operations, communication systems, and management strategies for healthcare networks.
RC Media & Ventures (2020s – Present) | Bringing It All Together
The culmination of decades of experience in audio, teaching, leadership, and consulting.
RCM Branding Solutions — Brand strategy and creative systems for entrepreneurs and organizations.
LabelMix — Courses, coaching, and tools for musicians and artists.
M7 Elite™ — Performance and mindset training for athletes powered by the proprietary M7 Method™.
RC Media — The umbrella that unites creativity, systems, and performance into a single vision: helping people move from vision to execution with clarity, consistency, and momentum.
OUR TEAM
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Founder / Principal Consultant
Rob Coates is the founder of RC Media, a management consulting and creative services firm dedicated to helping organizations, entrepreneurs, and brands grow with clarity, consistency, and momentum.
He holds a Master of Science in Management and Leadership and brings over three decades of experience spanning brand strategy, media production, and organizational leadership. His career includes operating commercial and private studios, teaching audio engineering at Belmont University, consulting in healthcare IT and communications, and leading sports organizations at both community and competitive levels.
At RC Media, Rob combines his expertise in strategy and systems design with his background in creative production to deliver integrated solutions for clients across healthcare, music, sports, entertainment, non-profit, and entrepreneurial ventures. He is passionate about building frameworks that not only tell a compelling story but also create scalable, sustainable growth.
When not working with clients, Rob invests in developing innovative programs in performance mastery, brand integrity, and creative education — always with a focus on helping people unlock their potential and leave a lasting impact.
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Principal Consultant, Evaluation & Client Strategy
Tawny Coates brings more than 30 years of professional experience to RC Media, blending expertise in evaluation, compliance, and client engagement. She built a distinguished career as a certified real estate appraiser in both California and Tennessee, and owned and operated Cross Appraisals, where she served a professional clientele of banks, financial institutions, real estate agents, and appraisal management companies.
Her entrepreneurial background and decades of experience in high-level evaluation, regulatory compliance, and client advisory services give her a unique perspective on business frameworks and client strategy. At RC Media, Tawny leverages this expertise to lead project oversight, client relations, and strategic development, ensuring that every solution is both creative and operationally sound.
Known for her precision, integrity, and ability to connect big-picture goals with detailed execution, Tawny plays a key role in helping RC Media clients build sustainable systems, strong relationships, and long-term momentum.
Let’s Work Together
Ready to take the next step? Fill out the form below and let us know how we can help — whether it’s building your brand, developing your performance, or taking your music to the next level.